This Brightening serum is the key to achieving a natural Glowy complexion, drawing inspiration from the Hanbang practice of using rice water for skin clarity during the Joseon era. The formula is specifically designed to address overall dullness and target dark spots, promoting a more even skin tone. By combining Alpha-Arbutin, which gently works to reduce the appearance of hyperpigmentation, with the deep hydrating benefits of Rice Bran Water, the serum leaves the skin looking naturally radiant, dewy, and healthy. The lightweight texture penetrates deeply without stickiness, making it an essential treatment for customers seeking to revitalize a lackluster complexion.
Beauty of Joseon Glow Deep Serum is a lightweight brightening serum designed to help improve dullness, dark spots, pigmentation, and uneven skin tone while keeping the skin hydrated and healthy-looking. The formula combines 68% Rice Bran Water with 2% Alpha Arbutin to support a clearer, smoother, and more radiant complexion.
Inspired by traditional Korean skincare, the serum uses rice bran water — historically called “Beauty Water” during the Joseon Dynasty — to nourish and moisturize the skin while helping achieve a natural glow.
Oryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Arginine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Disodium EDTA, Coptis Japonica Root Extract, Glucose, Soybean Seed Extract, Barley Extract, Rice Extract, Sesame Seed Extract, Wheat Seed Extract, Mung Bean Seed Extract, Corn Kernel Extract.
After cleansing and toning, apply 2–3 drops of serum evenly onto the face. Gently pat until fully absorbed. Follow with moisturizer. Use sunscreen during the daytime while using brightening products. Suitable for both morning and evening skincare routines.
Oryza Sativa (Rice) Bran Water(68.6 %), Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin(2 %), Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract
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